Legacy marketing for smaller causes

W23 Wed 1245

Smaller, specialist, more local, more interesting - the opportunity for clever legacy marketing has never been more interesting. The 'big boys' in the business continue to make a mess of legacy marketing (though some are sublime). Stephen Pidgeon will lead you through the nuances that will give considerable pleasure to older folk who think through their legacy giving and choose your charity over the big National one that seems to spend all its money on 'administration'.