| Date | Thursday 16 February 2012 |
| Times | 1400 to 1445 |
| Availability | 70 |
| Speaker | Amar Sanghera (APSCo) |
| Subject | How APSCo Exploited Social Media to Transform its Communication - in 5 Simple Steps |
| Description | APSCo transformed its communication with simple steps taken on Twitter, LinkedIn, Hootsuite and other free tools. See also a live demonstration on the quickest, easiest and most effective ways to set up your networking presence and gain insights on what social networks are really trying to achieve. |