| Date | Thursday 16 February 2012 |
| Times | 1600 to 1645 |
| Availability | 70 |
| Speaker | Sarah O'Donnell and Paul Colston (Mash Media) |
| Subject | Events - Rising to the New Media Challenge |
| Description | How can charities and associations get their messages and PR across most effectively to editors and their stakeholders in the fast-changing media environment? Social media is revolutionising channels for marketing, content and measuring ROI from your big event, but do you realise the scale of this ‘socialnomics’ revolution and, most importantly, are you ready to use these new social media tools to their best full effect? This presentation will open a new world of possibilities. |