Conference House
CHASE 2012/ASI

W07 Wednesday 15 February 1115

14th November 2011
Date Wednesday 15 February 2012
Times 1115 to 1200
Availability 70
Speaker Jyoti Hull-Jurkovic
Subject Making the E-commerce Experience for your Constituents more 'Social'
Description Which carries more weight:  the recommendation of a respected colleague or an advertisement?  That’s right – a peer’s suggestion will win out every time. Now you can leverage this behavior by offering social media tools on your website that enable your constituents to share what they think about your upcoming events, a resource they just bought, a programme they’re supporting, and more on Facebook, Twitter and other sites.  With tools that will show them who else has registered for your conference or just purchased a product, they can learn from and share the success of others— and you can watch e-commerce revenue soar through viral marketing and up-sell opportunities.  Join us to learn how you can tap into this enormous potential.

 

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