| Date | Wednesday 15 February 2012 |
| Times | 1115 to 1200 |
| Availability | 70 |
| Speaker | Amar Sanghera |
| Subject | How APSCo Exploited Social Media to Transform its Communication |
| Description | APSCo transformed its communication with five simple steps taken on Twitter, LinkedIn, Hootsuite and other free tools. See also a live demonstration on the quickest, easiest and most effective ways to set up your networking presence and gain insights on what social networks are really trying to achieve. |