| Date | Wednesday 15 February 2012 |
| Times | 1600 to 1645 |
| Availability | 70 |
| Speaker | Spencer Cohen (Sellcomms) |
| Subject | Don't Sink – Swim! Make Your Marketing Matter in an Uncertain World |
| Description | In economic hard times the right marketing is more vital than ever. Don't dive in head first without shaping your strategy – planning ahead is the key to success. This session shares the secrets of shaping a fully integrated strategy that will keep your brand buoyant whatever storms lie ahead. |